We are a compact collective of seasoned creatives with a rich tapestry of experience spanning public and private sectors, from global and government agencies to renowned creative agencies. We've experienced the highs, challenges, and transformations that come with a lifetime in this industry. But now, we seek something more profound…
We believe in a world where business is a force for good, where innovation serves humanity, and where every step forward is one taken together. Our mission is to co-create meaningful impact with people who share a common vision for a better future.
Collaboration is at the heart of everything we do. Because we know that the greatest achievements aren’t made in isolation; they are shaped by shared values and mutual trust. With us, it’s never about what we can do for you—it’s about what we can achieve together.
In a world where boundaries are continually shifting and collaboration is more vital than ever, I founded COLAB—a global network of passionate creators dedicated to driving meaningful change. With a heart devoted to empowering others through impactful communication grounded in compassion and collaboration, I aspire to partner with you on your mission for positive change. Together, we can create a better future for all.
Driven by a commitment to meaningful change, I have dedicated my career to communications, health, development, and humanitarian aid. My years with the UN in complex emergency settings, combined with my experience leading global creative projects and teams in international communications agencies, have equipped me with a diverse skill set. This background enables me to tackle global challenges, push boundaries, and create lasting impact.
Marketers today face a significant challenge in capturing and sustaining consumer attention in an era defined by content overload. With the average person bombarded by thousands of brand messages daily, attention spans are shrinking, making it harder for communications to resonate.
My focus is to ensure our clients are able sustain long-term audience attention by ‘playing around the edges’ where people and culture meet. As more brands compete for the same fleeting moments of attention, the need for creative, authentic, and highly targeted storytelling has never been greater.
We are on the cusp of significant transition processes within critical sectors such as the circular and bio-based economy, agrifood, and energy. The necessary migration to more sustainable solutions is creating a hotbed of disruption, which appeals to me because disruption creates opportunity and new ways of doing things.
Throughout my career, I’ve worked in all manner of enterprises, from SMEs to multinationals and the Public Sector. Now, my goal is to focus on working primarily with companies creating a positive impact - the drivers of change. You might call it ‘purpose’ or ‘passion.’ I simply want to work with good people, creating good stuff that benefits the planet in some way.