Social Media Strategy & Management
We craft scroll-stopping strategies and killer content that keep your brand trending, engaging, and unforgettable across all platforms.
Advertising Campaigns
From TV to TikTok, we create bold campaigns that grab attention, spark conversations, and deliver results, no matter the medium.
Creative Design
Sleek, eye-popping visuals that bring your brand's personality to life across digital, print, and beyond.
Branding & Identity
We build iconic brands, from logos and tone of voice to full brand ecosystems that make a lasting impression.
Content Creation
From snackable videos to deep-dive blogs, our content is crafted to inform, inspire, and get shared.
Media Planning & Buying
Smarter placements, maximum impact. We put your message in front of the right people at the right time.
Influencer Marketing
We connect your brand with the coolest voices to amplify your message authentically.
Experiential Marketing
Real-world experiences that immerse audiences in your brand—memorable moments guaranteed.
Performance Marketing
Data-driven strategies that generate measurable results, from paid ads to conversion optimization.
Public Relations
We build buzz, manage reputations, and keep your brand in the spotlight.
Web Development
Slick, user-friendly websites designed to captivate, convert, and keep visitors coming back.
Video Production
Cinematic storytelling and punchy social-first content—tailored for every platform.
Market Research & Insights
We dig deep into your audience, delivering insights that power smarter strategies.
Analytics & Reporting
Numbers that matter. We track, analyze, and optimize to ensure your campaigns hit every milestone.
Consulting & Training
Want to level up in-house? We offer tailored workshops and consulting to supercharge your team’s skills.
Crisis Communications
When the heat is on, we deliver cool-headed strategies to protect your reputation and navigate your brand through challenges with confidence and precision.
Disclaimer: Some items illustrated showcase creative executions or significant involvement by our consultants in their recent careers prior to joining COLAB.
COLAB was commissioned by Expertise France, the French government’s international technical cooperation agency, to create a multi-year strategic marketing communications program highlighting the RESEMBID program's successes.
“This promising, exciting campaign pointedly puts the accent on exactly what matters - the effect of our work on people.”
The Programme:
RESEMBID was generated to support the national sustainable human development efforts of the Caribbean Overseas Countries and Territories (OCTs) in the areas of Resilience, Sustainable Energy, and Marine Biodiversity. The program commenced on 30/10/2018, with a budget of €36.94mln and a duration of 58 months.
The Scope:
COLAB was responsible for strategic marcomms around the RESEMBID OCT Visibility Programme (ROVIP). At the height of the implementation, ROVIP developed and distributed communications products for 47 projects running simultaneously across 12 countries and territories.
The Approach:
Based on feedback from the RESEMBID Communications executive, we initiated a strategy for audience mapping, focusing on segmentation to effectively project and highlight the program’s work both regionally and internationally.
This involved transitioning approved concepts/ideas into finalized, deployable, strategically aligned communications campaigns for two distinctly different primary publics.
The first critical demographic was influential decision-makers within the EU, at Brussels and Strasbourg, convincing them of the value and efficacy of the fifty sustainability projects. The second key demographic was participants and drivers of the various RESEMBID projects in the OCTs. By highlighting their commitment and involvement, the campaign put these local ‘Champions of the Caribbean’ in the spotlight, inspiring others to follow their example.
The Deliverables:
Deliverables included a full-scale front-end audit, comprehensive campaign guidelines, an asset definition and implementation guide, a multi-channel social media strategy, and a creative concept and strategy for a high-visibility, large-budget event.
Established in 2023 by a collective of current and former aid workers, its mission is to promote robust duty of care across the aid sector for all workers.
The Challenge
Humanitarian aid workers often face significant risks, including kidnapping, detainment, and violence, and with a steady stream of regional conflicts, natural disasters, and health emergencies, this vulnerable community grows. Unfortunately, the NGOs, private contractors, or public sector organizations that employ these aid workers, do not always provide adequate protection and support - referred to as Duty of Care. Year upon year, significant numbers of aid workers suffer serious injuries or even death, and those who survive are left to navigate their recovery, often traumatized and alone.
The Task
The Duty of Care Alliance aims to raise awareness, advocate for policy reform, and build networks to drive meaningful change and improve duty of care standards. Since the Alliance’s inception, COLAB has collaborated intensively to develop and align its messaging, establish its visual identity, and create materials for conferences, workshops, and advocacy opportunities.